And, What Exactly is meant by Black Hat Search Engine Optimization (SEO)?
There are also lighter versions of underground SEO, most webmasters don't even realize they use. Though they won't necessarily garner bad reviews from your peers (they'll just think you're an angelic idiot) search engine algorithms will still treat you as an online outlaw, internet thug... website fel- you get the idea! I've provided a short list below. For a more comprehensive version, please reference "44 Techniques That Tank Your Site (Black Hat SEO Techniques)"
Keyword Stuffing, Irrelevant Keywords, Bait and Switch, Content Automation, Cloaking, Malicious Content, Content Scams, Link Manipulation, Content Spamming, Crowded Footer Links... The possibilities are a lot more numerous than this. Right now, I will only tackle a couple practices.
These Black Hat Tactics Will Get You
Shot!! Penalized by Search Queries
Negative SEO: Falsely reporting your competitors, in order to lower their rankings while simultaneously boosting your own. Hopefully, you won't cause irreparable damages to someone else's site. Still a douche move, though.
Article Spins: Totally rewording a noteworthy artistic work to mimic an exceptional amount of knowledge or expertise. Sounds like copyright infringement, but not quite. Since people can't get arrested for it, they assume it's not wrong. Or, they call it "recognizing" greatness...
Content Scraping: Doesn't sound LIKE copyright infringement, because it IS copyright infringement. This content is usually taken from a collection of publishers, and used manipulated to look like common knowledge, or expert knowledge. It is certainly neither. And you could get
shot penalized by Google and law enforcement agencies by trying this.
Now that you have some understanding of what Black Hat SEO entails, and the damage it may cause, I would hope that you would not try it out. But what type of person would I be to completely bash something, without providing an upside to it. In other words, the real reason why Black Hats are worn. To detect, corner and eventually catch the criminal, you must first understand them, after all. Furthermore, believe it or not, there are people who simply do not care about being caught stuffing, falsely linking and whatever fake engine optimization is working for them that hour.
One huge reason SEO Warlocks (Black Hats) exist, is because they relish the quick dollar. That being said, a person could make a sizable income, building and destroying useless websites and disrupting Google's rating system. The $3,000 a person makes with each site will definitely add up. And in the end, most bloggers and website owners, are just looking for money. Trying to quit their 9-to-5, spend more time with family, there's an array of reasons. I personally wouldn't engage, because I want to be more Washington Post, than liarsandfakelinks.com. Some people are willing to give up their legacy for material gains. Recognize this, and you won't fall victim to, or accidentally implement Black Hat SEO.