WHO CARES HOW FAST MY SITE LOADS AFTER SOMEONE CLICKS?
If you feel the above line of questioning is appropriate, your site probably takes humanity back 200+ years per visitor. And that's fine. I'm not here to judge you on preserving tradition. Just keep this in mind. As time passes, the number of people who are willing to take a bathroom break while your Grimoire loads is fast dwindling.
More often than not, having a site that loads in under 1.5 seconds is the most achievable end state, for a beginner. The actual end-user expects your site to completely load in under two seconds. After you learn the ins-and-outs of site management, you can very well shoot for that optimal .4-sec load time. If you are curious how your website performs in the wolves' den, test it using Google Page Speed Insights. SEMrush also offers a very comprehensive performance test. What this tool offers is insight on how to increase your response and load times, in conjunction with basic critiques about your current rating Two tasks that will help you gain tremendous search engine leverage within your niche. And what better way to appease Google's engines, than to follow their exact guidance?
HOW DO I SPEED UP MY WEBSITE NOW?
Simple answer, dial back on the bells and whistles. We all like the cutesy artwork, that corresponds with our metadata, that adds relevancy to our topic, that doubles as a back-link to another award-winning post. I love it, too. Just compress the files with TinyPNG before uploading them. Conducting a JS inventory works very well also. Take a long, hard look at the add-ons you have following visitors, as they scroll down your posts. Do you really need a dog to bark every time I reach the bottom of your page? Does your subscribe button need to a popup, following header an HTML position between every paragraph?
The web-host you chose certainly plays a critical role in how fast your site loads, also. Cheap-o-sites just doesn't work as well as WordPress, no matter how you slice it. If you find your current host lacking, you may need to find a new landlord for your site.
Another thing to keep in mind are those interesting little ads on your page. Remember, those are 3rd-party requests, which won't even be handled until your site has already finished downloading. Too many ads will slow your page to a crawl and scare away any potential repeat loggers. Ads do you no justice, without a public to view them.
Balance the appropriate usage page speed improvement tools, image compressors and SEO, while making your site as memorable as possible. For the right reasons, of course. Usage, popularity and monetization will soon come to pass in near legendary fashion.