2017-10-09

SEO Writer's Guide #3: Three tips for SEO Marketing with patience

Usually when bloggers and website think of SEO writing, they picture some needlessly complicated algorithm that only certified professionals could possibly understand. Not true at all. If only there were some certification out there to help me garner larger wages for being a sound writer. In truth,
there isn't a MAGIC formula. But, there is a formula all the same. Furthermore, this formula won't yield instantaneous results. Anyone who tells you this is certainly deceiving you. It's all about marketing with patience, my friend. SEO supremacy doesn't happen overnight, but it does occur. This quick read will put you on the way to achieving your optimization goals.

1. You Have To Be A Bit Messy... Leave MARKETING Breadcrumbs For Your Visitors

http://seo.eveofsolution.com #SEO #Google No one can navigate your webpage better than you. The way you categorize your posts, the very unique placement of them and the way you conveniently place small links is an algorithm only you and Einstein can understand. But that is never a good thing! When visitors have a bit of trouble navigating your site, because you hid the button they are looking for on the bottom left under the copyright clause where any self-respecting genius would search for it, you lose repeat visitors. Try this, instead. Create logical categories for all of your posts. Place it in the side pane of your site. At the end of your posts, leave links to a few others that are in the same category. Or, at least pages that expand upon the topic you wrote about. And always have a visible way back to your landing page.

2. Use Your Metatags and ALT Text To Make Things Easier On Humans And Search Engines

http://seo.eveofsolution.com #SEO #metatag #Google
Like I said before: SEO isn't the name of some magical formula, but it is a formula. Don't assume the work ends when you make sure every paragraph contains your keyword(s) and 30 percent have a key phrase placed within. The graphics you use must also be tagged appropriately. Don't forget that Google, Yahoo and Bing all have image results, as well. Those breathtaking photos you spent the last hour compiling are wasting space if you don't tag it correctly. Put your website name in the alt-text. Type those subtle keywords into the metatag space. Really emphasize your site and the post in the description section. These breadcrumbs provide a wealth of information to someone trying to determine whether your site is worth visiting, or just another scroll through.


3. Be As Relevant As Possible Within Your Posts

I can't emphasize the importance of this final step enough. Relevance is the highest contributing factor towards the mythical #1 Google ranking. If you don't have it, no SEO "specialist" can simply give it to you. Keep this in mind: the crawler bots and other creepy things watching your site search for keywords and phrases. They also search for relevant contextual information. This means you can't write: Jordan, Jordan, Jordan the Retro VIII is dropping June 17th then follow it up with Netflix 'n chill and expect a human or search engine to take you seriously. There is no need to fill space with empty remarks. Work a great opening statement, then get down to business. 300, 500, 1500 word posts, it makes no difference. Don't count the words, make the words count.

For more SEO Marketing Strategies, please check out Writing Guide #1 and Writing Guide #2

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